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Transform your business. Build your audience.




Newsgarden: Hyperlocal news builds hyperlocal audiences

Easily integrate this breakthrough platform from Serra Media into any existing web site and watch it power hyperlocal coverage in a new way that will change the way your reporters – and your readers – think about local news.

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How Newsgarden Works
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What others are saying ...

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E-Media Tidbits:
Newsgarden named one of 10 Emerging Technologies


Publishing 2.0
Publishing 2.0: Newsgarden cited as an example of the collaboration revolution.

Redefine your local news business

Local news operations know the time for real change in their business is long overdue. Falling ad revenues, dwindling print circulations, staff cuts and plummeting stock prices make the notion of doing what you’ve always done, but doing it better, a strategy for failure. It’s time for a revolution.

Who has time for a revolution? I have to cover today’s news

Launch Newsgarden on your site next week – in your look-and-feel – then spend 10-20 minutes a day cultivating the community and highlighting the best content for your other news products. No web skills required – the launch and management of this powerful tool can be done by anyone.

Can we make money with this?

Yes, because publishing is, after all, a business. A self-service ad placement system will allow local businesses to use the technology for targeting a precise geographic area. A hyperlocal advertising opportunity will enable small businesses to reach their micromarkets in a manner that is cost-effective, highly efficient and scalable. 

Newsgarden uniquely offers the following:
  • Social mapping for local news and a new platform for local reporting
  • Integrated self-service geotargeted text ad network
  • Geotargeted display for existing news stories
  • Easy application for users to contribute information
  • Integrates easily into existing web site, no coding necessary
  • Affordable hosting and service rates
  • A unique "most newsworthy" algorithm that you will be able to control in order to show a "broadcast slideshow" of news points around your city. It shows readers the most popular and most recent items.
  • Exact neighborhood geography mapping so stories can be searched and sorted powerfully by where you live, work, and play
  • Intuitive neighborhood navigation, with neighborhoods grouped by region
  • Elegant and simple photo handling
  • Each newsitem has its own sub-story page so user submissions are easily viewed and SEO is enhanced
  • Users can personalize their profiles
  • Users can set their neighborhood so they return directly to that neighborhood upon each visit
  • Users can edit their submissions quickly and easily after logging in
  • The most popular headlines and top photo automatically display on the homepage
  • Content is both searchable and sortable, from newest to oldest and most popular to least
  • A simple administrative panel to control neighborhood mapping, "most newsworthy" algorithm, filtering, user administration, etc.
  • A "widget" with a mini-version of the map in "broadcast" mode to place in different sections of your site or embed on other sites.

 

If you would like to test Newsgarden on your site or schedule a full demo, write to:


If you are a reporter or blogger looking for information about Newsgarden, write to:


All other inquires:




Copyright 2008 Journalism 2.0.
Newsgarden is owned and operated by Serra Media LLC in partnership with Journalism 2.0