| Newsgarden:
Hyperlocal news builds hyperlocal audiences
Easily
integrate this breakthrough platform from Serra Media into any existing
web site and watch it power hyperlocal
coverage in a new way that will change the way your reporters – and
your readers – think about local news.
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What others are saying
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E-Media
Tidbits: Newsgarden named one of 10 Emerging
Technologies
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Redefine your local news
business
Local news operations know the time for real
change in their business is long overdue. Falling ad revenues,
dwindling print circulations, staff cuts and plummeting stock prices
make the notion of doing what you’ve always done, but doing it better,
a strategy for failure. It’s time for a revolution.
Who has time for a revolution?
I have to cover today’s news
Launch Newsgarden on your site next week – in your
look-and-feel – then spend 10-20 minutes a day cultivating the
community and highlighting the best content for your other news
products. No web skills required – the launch and management of this
powerful tool can be done by anyone.
Can we make money with this?
Yes, because publishing is, after all, a
business. A self-service ad placement system will allow local
businesses to use the technology for targeting a precise geographic
area. A hyperlocal advertising opportunity will enable small businesses
to reach their micromarkets in a manner that is cost-effective, highly
efficient and scalable.
Newsgarden uniquely offers the
following:
- Social mapping for local news and a new
platform for local reporting
- Integrated self-service geotargeted
text ad network
- Geotargeted display for existing news stories
- Easy application for users to contribute
information
- Integrates easily into existing web site, no
coding necessary
- Affordable hosting and service rates
- A unique "most newsworthy" algorithm that you
will be able to control in order to show a "broadcast slideshow" of
news points around your city. It shows readers the most popular and
most recent items.
- Exact neighborhood geography mapping so
stories can be searched and sorted powerfully by where you live, work,
and play
- Intuitive neighborhood navigation, with
neighborhoods grouped by region
- Elegant and simple photo handling
- Each newsitem has its own sub-story page so
user submissions are easily viewed and SEO is enhanced
- Users can personalize their profiles
- Users can set their neighborhood so they
return directly to that neighborhood upon each visit
- Users can edit their submissions quickly and
easily after logging in
- The most popular headlines and top photo
automatically display on the homepage
- Content is both searchable and sortable, from
newest to oldest and most popular to least
- A simple administrative panel to control
neighborhood mapping, "most newsworthy" algorithm, filtering, user
administration, etc.
- A "widget" with a mini-version of the map in
"broadcast" mode to place in different sections of your site or embed
on other sites.
If you would like to
test Newsgarden on your site or schedule a full demo, write to:
If you are a reporter or blogger looking for information about
Newsgarden, write to:
All other inquires:
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